This makes it a method of improving your SEO that can also improve your bottom line. Website owners have long thought Google uses user experience signals in its ranking algorithms. Brian added this to the site back in 2018, when people were just starting to talk about voice search as a channel. Studies and original data are, therefore, great ways to build backlinks that help you rank higher and drive more traffic. Unless you’re writing about GSC specifically or want to send someone to a resource to “learn more,” there’s no compelling reason to link to our guide. Use Semrush’s Organic Research tool to highlight all the keywords you rank on page 1 for which currently have a featured snippet in the search results.
This ensures search engines understand your pages while making them more engaging for visitors. White Hat SEO is an ethical approach to optimizing your website for search engines. By following established guidelines and best practices, it aims to improve your site’s search engine rankings while providing a positive user experience.
Frequently Asked Questions about Seo
Then, put your knowledge to use on your website and measure your performance with the above tools! If you’re looking for more guidance, check out our SEO podcasts and SEO FAQs for answers to the most common SEO questions. Even companies that operate globally can benefit from local SEO. That’s because local listings, like a Google Business Profile with photos, reviews, and address information, build trust and authority by demonstrating that you’re a real company. Build a fast-loading, fast-to-respond website by following best practices like compressing images, minifying code, enabling browser caching, and using a Content Delivery Network (CDN).
Then, scroll down to the “Queries” table to see up to 1,000 keywords your site is ranking for. If you’re doing keyword research with the Keyword Magic Tool, find any keyword’s intent by looking at the “Intent” column. Another way to quickly identify a keyword’s intent is to use Semrush’s Keyword Overview tool. For example, the search engine results page (SERP) for “how to make a latte at home” shows how-to videos and step-by-step guides. Understanding what people want to see when they search for a query means discovering the reason behind a user’s query (this is called search intent).
The person you delegate to this job will contribute cross-functionally more often than not. I was an office admin for work, but in my spare time, I was building my own website and learning about blogging. As my ‘home’ journey progressed, I realized my employer didn’t cover SEO or blogging nearly as well as they could. They look for vendor suggestions and even specific business addresses. Up until now, we focused on getting a site rank in search results in general. If you run a local business, however, Google also lets you position it in front of potential customers in your area, specifically.
Ranko Media Founder and CEO Nick Rubright has been working on link building for his projects and clients for a decade. He also speaks to website eowners every day looking for backlinging opportunities. From what you’ve read in this guide so far, you know that no page will rank without two factors — relevance and authority. “In BHS Links my experience with an SEO agency, we focused on leveraging near duplicate issues where several pages shared similarities by 70-80%.
Exploding Topics
There was a lot of boilerplate content shared on hundreds of pages. We had to come up with more unique content for each page that included several page elements like visuals and text,” Stoica says. Search engines use the load time — the time it takes for a user to be able to read the page — as an indicator of quality. Use Google’s Page Speed Insights Tool for suggestions on how to improve your pages. As a result, any elements it can’t render this way remain invisible to the search engine.
Make images responsive
- When you do, you’ll send much-needed authority to that low-authority page… which can boost its Google rankings.
- But given that there are at least 200 Google ranking factors; that’s at least 189 “other” factors that collectively make up that 1%.
- Fortunately, every major keyword research tool on the market, like Semrush, has a keyword difficulty score that takes the first page competition into account.
After you implement an SEO campaign, you have to make sure it’s working. To do that, you’ll need reporting tools that help you track link clicks, paid search results and other site analytics. They can typically start at $500 for a simple backlink check to up to $30,000 for a full content audit. Before you can develop an SEO strategy, you need to see where you’re at. An SEO specialist can do that by performing an audit of your website.