You can learn more about schema & markup in our guide to schema for SEO. It’s natural to add links to old blog posts in your new blog posts, but you should also go back into old blog posts and add in links to new posts. In other words, SEO works like a complex feedback system—to surface the most accurate, trustworthy, and relevant results for any given search using input from you, Google, and searchers. Your role is to produce content that satisfies Google’s experience, expertise, authority, and trust requirements (E-E-A-T), which satisfy its searchers’ requirements.
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Backlinks are links to your site from other sites, and some are good for SEO because they indicate that other people find your content useful. This gives you a strong indication of search intent (what the average searcher wants). Keywords are relevant search terms that you want your page to appear for, and strategically adding them to your content can help you rank higher. Technical SEO is a method of optimizing a website’s technical elements to improve its performance in SERPs or Search Engine Result Pages. User behavior indicates that some queries are better satisfied by different content formats.
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This process allows you to see what people search for when they want your product or service. Your meta descriptions should offer a compelling reason for users to click your results. A dead-simple way to do this is to use important keywords in your description. When the keywords in your description match the user query, Google will highlight these words in your description, thereby helping it to stand out. To be clear, meta descriptions don’t count as a Google ranking factor. Also, Google is known to not use a site’s meta description much of the time.
- We don’t hide behind vague hour estimates or retainer agreements like other SEO providers.
- If your focus keyword is “outdoor sports” and you’ll feature an image of a man climbing the mountain, you don’t have to use the alt text “a man performing an outdoor sport”.
- Link building is the process of acquiring the links from other websites to your own, has become a key strategy in seo optimisation.
- An SEO course teaches you the strategies and techniques to optimize websites for search engines.
- For example, On Page SEO Checker pinpoints weaknesses and provides suggestions on how to improve pages across your site.
We’ve also rounded some of our top SEO trends that anyone looking to optimize their site for Google should get on board with. You may think the best route is to optimize your homepage for the keyword “flower shop.” While this may be a fruitful choice, it shouldn’t be the only word that you focus on. Instead, think of the various topics that you specialize in and that someone searching to buy flowers will want to know. Consider subjects like flower delivery, flower freshness or types of flowers.
It is a known fact that Google is the dominant player in search results; it carries over 64% of overall traffic. Regular updates are beneficial, but it depends on your SEO Anomaly industry and objectives. High-traffic websites may need frequent updates, while others may focus on quality and relevancy rather than quantity.
Unlike graphs and screenshots, blog post banners serve no practical purpose. You might have noticed that I use lots of screenshots in every post. I don’t know about you, but I have a hard time picturing 27.8 billion anything. These work so well that I try to include at least one chart in every post. In fact, here are 4 types of visual content that are super easy to pull off. The design might be the most underrated part of content marketing.