Auditing your SEO performance should not SEO Anomaly be a one-time task but rather a regular practice. By continuously assessing and optimizing, you ensure your website remains competitive and resonates with your audience. If you’re looking for professional help, consider resources available through platforms like Shopify Academy to further enhance your skills.
Check that you’re using HTTPs
An agency’s experience, however, also influences their prices. In most cases, an agency with extensive expertise tends to charge a higher rate for their services. It makes sense, though, as their background results in better service and results.
What’s the goal of an on-page SEO audit?
- We hope the SEO audit is the first step in a long-term business relationship.
- This clarity helps search engines understand why your content is relevant for a given query.
- A page speed audit helps you identify exactly what’s slowing down your site and how to fix it.
From the penalty that appeared in Google Search Console and until it was lifted we waited 8 months. They’re usually quite specific about what the penalty is about, and you have to prioritize to fix it immediately. Often, it’s a suspicious backlink, but other times, it’s not a fair penalty.
Technical SEO
I compared their content against ours, taking detailed notes on differences in structure, depth, and relevance. Based on this analysis, I collaborated with our copywriters to create entirely new content. An SEO audit helps identify bad backlinks that harm your rankings and opportunities for acquiring high-quality backlinks to boost your site’s credibility. Check your site performance, as site speed and user engagement greatly impact success. Pages that load slowly are annoying for users and can give you a poor score in the eyes of search engines. Low engagement rates can hurt your results, as users might stop visiting your site.
Select the ones that are relevant to your website and click the “Start outreach” button in the top-right corner. The list will likely reveal some hidden keyword opportunities you may not have considered. Authority score has the strongest correlation with ranking ability.
Headings, together with paragraphs, bulleted lists, and other webpage structure elements, help create rich search results in Google. Moreover, they naturally improve readability and user interaction with the page, which may serve as a positive signal to search engines. You have to check and tidy up the titles, meta descriptions, and H1–H6 headings on all of your pages. In this SEO audit checklist, I’ll walk you through the essentials of a technical SEO audit, from theory to practice. By taking these 12 essential steps, you’ll be able to fine-tune your website so that it not only impresses search engines but also makes users happy.
If you are looking to optimize existing images, there are tools available, especially for more popular content management systems (CMSs) like WordPress. Large images on your website can seriously impact your site speed and performance. Ideally, you want to display images in the smallest possible size and in an appropriate format, such as WebP. Canonical tags are an important part of SEO, mainly because Google doesn’t like duplicate content. Also, using canonical tags incorrectly (or not at all) can seriously affect your crawl budget.